Overview
The gift-giving market is larger than $100 billion. Consumer gift cards are a growing phenomenon as these cards are being used as a replacement for traditional paper gift certificates. Consumers have strongly adopted this product awareness and usage of gift cards is growing rapidly. Consumers appreciate the added convenience that a branded gift card delivers, making these programs more attractive than individual store-sponsored gift cards, or paper based certificates.
Corporations have also adopted gift cards as an employee incentive, corporate gift, and promotional product.
Community Card Services has developed a truly turnkey gift card product to allow issuers to take advantage of this opportunity.